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Extraordinary Marketing

Our commitment to you is simple: we deliver marketing and service of exemplary quality, regardless of your home’s price range.

In today’s market, local, national and international exposure is now paramount: it is what attracts the most qualified buyers, and the highest price for your home.

At Sotheby’s International Realty Canada, our claim of global exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 6.9 million annual unique visitors on sothebysrealty.com, 2.7 million unique visitors on sothebysrealty.ca, as well as through wallstreetjournal.com, newyorktimes.com, hongkongtatler.com, ft.com, jamesedition.com, luxuryestate.com, mansionglobal.com, dwell.com, plus dozens of premier websites and international publications. We are the only real estate company in Canada to deliver over 1.1 billion annual online impressions in an era where over 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015).

 

Learn how our marketing program measures against the competition’s.

Photo of a modern house

PROFESSIONAL PHOTOGRAPHY

Highlight unique features of your property with high-resolution, professional photos.

Brochures - Sothebys International Realty Canada Extraordinary Real Estate Marketing

PROPERTY BROCHURES

Distinguish your home with professionally printed property brochures.

Basic floor plan of a kitchen and bathroom area.

FLOOR PLANS

Showcase the layout and square footage of your home with to-scale floor plans.

Postcards - Sothebys International Realty Canada Extraordinary Real Estate Marketing

POSTCARDS & ECARDS

Promote your home with targeted mailings.

Signage - Sothebys International Realty Canada Extraordinary Real Estate Marketing

SIGNAGE

Market your home with an internationally recognized sign of quality and prestige.

Video Tours - Sothebys International Realty Canada Extraordinary Real Estate Marketing

VIDEO TOURS

Capture an in-depth, 360-degree perspective of your home with online video.

Sothebys International Realty Canada Extraordinary Real Estate Marketing from sothebysrealty.com

SOTHEBYSREALTY.COM

Reach over 6.9 million unique visitors per year, with over 75 million page views annually.

Sothebys International Realty Canada Extraordinary Real Estate Marketing from sothebysrealty.ca

SOTHEBYSREALTY.CA

Showcase your home on Canada’s leading website for exceptional properties, with 2.7 million annual unique visitors.

Sothebys Mobile app displayed on a cellphone and tablet.

SOTHEBY’S INTERNATIONAL REALTY MOBILE APP

Get your home into the palms of iPhone, BlackBerry, Android, Palm, iPad and standard mobile phone users around the world.

The Wall Street Journal - Sothebys International Realty Canada Extraordinary Real Estate Marketing

WALLSTREETJOURNAL.COM

Market your home on a website that receives 40 million monthly visitors to the U.S. edition, 3.5 million monthly visitors to Europe and 2 million to Asia.

Financial Times newspaper example with Asian translation.

FINANCIALTIMES.COM

Reach ultra affluent buyers in Asia and around the world on websites that have over 5 million registered users with an average personal income of $227,000 USD.

The New York Times and Sothebys website

NYTIMES.COM & INTERNATIONAL NEW YORK TIMES

Get exclusive exposure on NYTimes.com, reaching world opinion leaders with 30 million unique visitors each month.

MLS Realtor logo on blurred background of a map with property listings.

MLS

Promote your home on your local and national Multiple Listing Service.

PropGOLuxury.com - Sothebys International Realty Canada Extraordinary Real Estate Marketing

PROPGOLUXURY.COM

Showcase your home on the homepage of the world’s leading luxury property website, where our network receives 2 million annual impressions.

James Edition. The World's Luxury Marketplace.

JAMESEDITION.COM

Expose your property to some of the world’s most affluent consumers, including over 500,000 visitors from 113 countries each month, to 500,000 annual media impressions.

Logo - Who's who in Luxury Real Estate

LUXURYREALESTATE.COM

Showcase your home on the biggest selection of world-class $1 million-plus properties.

Real-Buzz - Sothebys International Realty Canada Extraordinary Real Estate Marketing

REAL-BUZZ.COM

Feature your home on Real-buzz.com®, the world’s largest real estate database of homes for sale from the MLS.

Logo - Juwai.com

JUWAI.COM

Hosted on both sides of China’s internet firewall, Juwai.com is China’s largest international property website for Chinese buyers, with over 2 million unique monthly visits.

Home Adverts

HOMEADVERTS.COM

Provides your home with global exposure in over 160 countries, acting as your hub to the world’s most important markets.

House24

HOUSE24

A leading financial paper that specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy.

Logo - Instagram

INSTAGRAM.COM

Showcase your home on a channel with 400 million monthly active users with more than 80 million photos shared per day.

Mansion Global

MANSIONGLOBAL.COM

Connect wealthy global buyers with extraordinary homes, while presenting insightful real estate content and market data.

Dwell

DWELL.COM

Showcase your home through 3.5 million consumers across print, digital and live events. Dwell.com editors highlight the Sotheby’s International Realty brand and luxury properties via custom content.

Youtube - Sothebys International Realty Canada Extraordinary Real Estate Marketing

YOUTUBE.COM

Promote your home on our unique real estate and lifestyle channel on the world’s #1 online video site.

Yahoo! - Sothebys International Realty Canada Extraordinary Real Estate Marketing

YAHOO

sothebysrealty.com receives top five placement on the world’s top three search engines: Yahoo, Google and Bing.

Google

GOOGLE

Our search engine optimization and search engine marketing strategies ensure that sothebysrealty.com and sothebysrealty.ca have greater exposure and higher rankings than the competition on Google, the number one search engine in the world.

Logo - Bing

BING

With keyword rich real estate content and internal linking best practices, our websites consistently outrank the competition.

Yanex

YANDEX

Representing 60% of the online search market share in Russia, sothebysrealty.com invests in a search engine marketing campaign with Yandex.

Logo - Facebook

FACEBOOK

Showcase your property with us on the world’s largest social network, with 1.4+ billion users worldwide.

Twitter - Sothebys International Realty Canada Extraordinary Real Estate Marketing

TWITTER

Showcase your property with us by broadcasting short messages—Tweets—to our followers around common topics through the use of #hashtags.

Google Plus

GOOGLE+

Display your property with us on Google’s very own social network.

Pinterest - Sothebys International Realty Canada Extraordinary Real Estate Marketing

PINTEREST

Features a desirable real estate demographic comprised of affluent women interested in home décor, interior design and architecture.

The Robb Report - Sothebys International Realty Canada Extraordinary Real Estate Marketing

THE ROBB REPORT COLLECTION

Reach a qualified audience of over 264,000 with an average household income of $2.5 million.

Luxury Properties magazine example

LP MAGAZINE

Target over 146,000 high net-worth individuals in Asia through this English and Chinese real estate magazine.

OceanHome - Sothebys International Realty Canada Extraordinary Real Estate Marketing

OCEAN HOME MAGAZINE

Target over 216,000 individuals with an average household income of $1.2 million in this bi-monthly magazine featuring homes in the U.S.’ coastal areas, Canada and the Caribbean.

Bloomberg Markets magazine example

BLOOMBERG MARKETS

Target 75,195 subscribers of the global financial elite, including Bloomberg Terminal subscribers and financial industry influencers.

Sothebys International Realty Canada Extraordinary Real Estate Marketing from Sotheby's Magazine

SOTHEBY’S MAGAZINE

Showcase your home to an elite segment of 12,000 Sotheby’s Auction clientele.

Reside Magazine - Sothebys International Realty Canada Extraordinary Real Estate Marketing

RESIDE MAGAZINE

Reach targeted regional audiences through a luxury lifestyle and real estate magazine.

Boston Boom - Beat the Real Estate

BOSTON MAGAZINE

A monthly circulation of 92,854 reports on top neighbourhoods, schools, workplaces, doctors, restaurants, stores and services to those with an average net worth of $1,200,000.

Country Life magazine example.

COUNTRY LIFE

Target 393,389 global readers where 43% of readers own 2 or more homes and 89% of readers find Country Life in influential in their property buying process.

International New York Times

INYT WRAP

International New York Times wraps that are distributed at some of the most prestigious events around the world in hotel rooms and on site during large events.

Art & Home magazine example.

SOTHEBY’S ART & HOME

Market your home in a stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds with international distribution of 50,000.

Financial Times newspaper example

FINANCIAL TIMES

Showcase your home to over 1.3 million upscale readers around the globe.

Local Newspapers

LOCAL NEWSPAPERS

Reach buyers through top local publications including the Globe & Mail Toronto, Montreal Gazette, Vancouver Sun, Victoria Times Colonist, and Calgary Herald.

The Globe and Mail newspaper example

GLOBE & MAIL

With more than 1.1 million readers, The Globe and Mail is Canada’s leading news source.

The Wall Street Journal - Greater New York - Sothebys International Realty Canada Extraordinary Real Estate Marketing

THE WALL STREET JOURNAL

Connect with the WSJ’s affluent global audience of 3.5 million readers across the U.S., Europe and Asia.

Heral Tribune

THE INTERNATIONAL NEW YORK TIMES

Reach an affluent readership of over 421,378 in Asia, Europe, the Middle East, North Africa and the Americas.

World Network Map

SOTHEBY’S INTERNATIONAL REALTY NETWORK

Market your home through our network of 930 offices in 69 countries, including over 30+ Canadian offices.

Sitting area and wall unit with TV and Sotheby's marketing documents.

SOTHEBY’S INTERNATIONAL REALTY EGALLERY

Display your home on flat screens around the world in most of the Sotheby’s International Realty and Sotheby’s auction house locations in our dynamic property slide show, designed to provide worldwide reach to a property.

Wall unit with TV and Sotheby's Marketing brochures and flyers.

GLOBAL DISTRIBUTION PROGRAM

Promote (select) homes to offices within our network, as well as specific Sotheby’s Auction House locations.